To grow your hypnosis practice you need to be promoting yourself and your hypnotherapy services without sounding “salesy”. That just creeps people out.
What’s the easiest way to market hypnosis services?
It’s something you’re probably already doing. The easiest way to attract new clients is called Education Based Marketing (EBM). It’s simply teaching people as a way to promote yourself and your hypnosis services. If you educate your clients about hypnosis before your sessions you’re already doing this.
Hypnotherapists help people to heal – themselves, their relationships, their lives – by helping them redesign their minds for health, wealth and happiness. But most people don’t KNOW that. To use EBM to grow your business all you need to do is take your session pre-talk and adapt it to specific topics. Then offer free, educational talks to the public.
For example, you could offer a free educational talk on:
- How to Lose Weight
- How to Quit Smoking
- How to Manage Stress
- How to Enjoy a Healthy Pregnancy
- How to Take Charge and Manage Chronic Pain
See? Easy. Education-Based Marketing really is the easiest way to market hypnosis services and attract new clients. It’s a great way to very quickly position yourself as the hypnosis expert in your community. And it’s fun.
Create several informational talks you can give.
Here are some more tips to help make more money in your hypnotherapy practice by offering free informational talks about hypnosis.
- 30 – 45 minutes of engaging information
- 10 – 15 minutes for questions
- Potty Break before doing the hypnosis session
- 20 – 25 minutes of hypnosis with lots of deepening
- Emerge with suggestions for feeling great.
- Brief period for participants to share what they experienced.
Do a Group Hypnosis Session
I like to use the Elman induction for groups because you can get folks into somnambulism in less than 5 minutes. Follow that with 5 or 6 minutes of deepening patter. And you’ve got them where you need them to be. Then offer 10 – 15 minutes of generic suggestions.
Before you emerge do a couple of minutes of compounding suggestions with a pregnant pause between each one. This is an awesome deepener. Then emerge with suggestions for feeling great.
Immediately following the emerging, I used to bring up a slide that listed the signs of hypnosis. I would then ask people “who experienced one of these?” This opens up the post-hypnosis period for questions.
Have a sign-in list.
Get people’s contact information so you can follow-up later. Send a small thank you gift. For example:
- Tip list
- Newsletter
- Article
- Questionnaire
Use PowerPoint.
The benefits of using PowerPoint is that you can use it over and over again. It helps keeps you on topic. And on time. It also ensures that you consistently deliver the same material. This is important if you’re delivering a paid-course.
Visual types learn better when there are images. And using relevant images adds more entertainment value to your presentation. The objective is to keep the group engaged.
If you don’t use PowerPoint, be sure to have a whiteboard or a flip chart. And use it. Be sure to write BIG so the people in the back row can see it. Use several different coloured markers to add impact to your message.
This is important. Whether you’re using PowerPoint or a whiteboard or flip chart – no more than 6 bullet points per page.
Follow along and fill-in-the-blanks handouts helps to keep participants more engaged. Give kinesthetic types something to DO and you’ll hold their attention longer.
Offer a Reward.
Give folks a reward for showing up and taking the time to listen to you. For example, you could create a short relaxation CD as a giveaway. It costs pennies to produce and it can bring in business for years to come. Or you could give participants a valuable coupon toward your services.
If you decide to create a coupon, make sure it has:
- An assigned value, e.g. $25 off your first session
- An expiry date on it.
- Your contact information.
Wrap up your presentation with an irresistible offer.
Offer an incentive or bonus to folks for taking action NOW to sign up for a special program or package. Be very clear that there is much a person can do for themselves. While much that can be learned in a group setting, deeply-rooted emotional issues require a more personal touch.
Educating your audience about this can put clients in your session chair. For example, problems like smoking or overeating are learned behaviours. Often they started out as ways of coping with stressors early in life. Because the behaviour, worked it got repeated. Over time it became a habit. But it’s not the real problem.
The internal drive to smoke is being generated because smoking is a Subconscious solution to the underlying problem. The same is true of weight problems. The weight isn’t the problem. It’s what’s driving the person to overeat. Eating is the Subconscious solution.
Establish reasonable expectations regarding what your program can accomplish.
- How can they expect to benefit from the program?
- What aspects or issues require a more personal approach?
- How does your program prepare them for private sessions?
- How does it save them money on a program.
You can create programs that combine group and private sessions.
Group sessions have been shown to be very effective when used as part of a healing program. The group itself provides the benefits of peer support and accountability. This helps people stay committed to their program.
You can use the group to prepare participants for their one-on-one session work. Ongoing group sessions can then be used reinforce personal session work. Combining group and private sessions is a way to make working with you more affordable for some people.
It's also a way for you to make more money.
Use the group sessions to teach general concepts regarding how the mind works, how hypnosis works, and how healing happens. Then teach simple techniques participants can use on their own. e.g. self-hypnosis, breathing, tapping.
This will save you time in your one-on-one sessions. And you’ll have clients who are participating in their own healing process. Which will get you better results.
So that’s it. As you can see you can use groups work as a way to get more clients and make more money by making your services more available to more people. It’s a great way to have more fun helping people to heal themselves using hypnosis.
The possibilities are endless. Just choose a specific topic. Pick something that you love to talk about. That you’re knowledgeable in. Then customize your pre-talk to that issue. Offer it as an introductory talk. Use it to promote how you can help people who are struggling with that issue.
You don’t have to be “salesy.” Just talk about what you do and how you can help. Answer questions. Give participants an enjoyable experience of hypnosis. Then, at the end of your talk have a way to reward people for attending. Give them a reason to become your client.
A CD is a great give-away if you use it right. It only costs a few cents to produce. It won’t take you long to create. And it’s something that can bring in business for years to come.
Education-Based Marketing is THE easiest way to attract new clients. It’s a fun way to promote your services. And establish yourself as the expert – without ever having to sell.
Cool, huh?
