No-shows cost you. They also deprive someone else of the opportunity to be in the chair, working with you, at that time. But most people don’t think about this. What if you could do away with no shows and set yourself up for success with before your client even shows up for their first session?
Success is always in your set up. When a person calls to inquire about your services, use that first conversation to set them up for success. Get them excited about coming in to see you by using the following 5-steps to do away with no-shows for good.
- Make them wait.
- Get a cash commitment.
- Offer choices - just not too many.
- Charge for your services.
- Be transparent.
Make the client wait. You just don’t get a second chance to give a first impression. Clients need to feel they have made the right choice. If you schedule them in too quickly that can send the wrong message. Make the client wait. Get them salivating to see you.
Get a cash commitment. People won’t value your time unless you expect them to. If you want to put an end to no shows for good, require a commitment in cash. Make it reasonable for the person to pay in advance. Your time is valuable. And it’s worth it to them to ensure that time is reserved for them.
Offer choices – just not too many. When scheduling a client for their first session, let them know they have a choice of how to proceed with you. Make it easy for them to make a decision by limiting the available options. Offer choices – just not too many.
Charge for your services. When you’re starting out you might be tempted to offer discounts just so that you can get bodies into your chair. But discounting sends the wrong message. Don’t do it! If you want to make a living as a healing practitioner charge a premium fee and deliver a premium service.
Be transparent. There’s no need to hide what we do. Tell the client what’s going to happen in their first session. You don’t have to describe in detail what’s going to happen. Just let them know what to expect. This helps a person to set aside any anxiety they might have about the hypnosis. Get them looking forward to having this special time with you, instead.
So that's it.
You now have 5 easy ways to do away with pesky no-shows in your hypnosis practice. Think about how you can implement these ideas into your practice today. It begins with that first contact with a prospective new client. By establishing clear expectations for the client’s first session you can do away with “no-shows” for good. You’ll also enjoy having clients who show up feeling excited to be working with you!
